Examples might be simplified to improve reading and learning. They’re also used to rank content or pages. and are typically used to specify character set, page description, Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage. If a webmaster writes a meta description into the page's code, what they choose to write can actually detract from the relevance the engines make naturally, depending on the query. In this guide, we’ll provide an overview of the following meta tags: Title tags. How to Write Meta Descriptions in a Constantly Changing World. So optimizing it is crucial for on-page SEO. Most meta tag information is invisible to users and only readable by search engine crawlers, as it is added to the code of the page and not the visible content. A meta description is a piece of HTML on your webpage that allows you to describe your page. Metadata is data (information) about data. to control the page's dimensions and scaling. Brand message/strap line. The tag also supports the Global Attributes in HTML. As with title tags, it's important that meta descriptions on each page be unique. Really, what sells you… If you want to report an error, or if you want to make a suggestion, do not hesitate to send us an e-mail: , tag defines metadata about an search engines (keywords), and other web services. Quick access to whitepapers, reports, guides, webinars, and case studies. What Is A Meta Description? These short descriptions or snippets of about 155 characters in length, or the length of a tag in HTML, helps tell a user more about the content of your site. Get the most out of Moz Pro with a free 30-minute walkthrough. Meta descriptions, along with title tags, convey the theme of your site. tags always go inside the element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings. To maximize click-through rates on search engine result pages, it's important to note that Google and other search engines bold keywords in the description when they match search queries. 1. When optimizing a web page for search engines (SEO), it is considered a best practice to use meta description tags. The meta description The description tag is intended to be a short summary of the content found on the web page. There is a method to let web designers take control over the viewport It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. Viết Meta Description Tag của bạn ở đây. They are frequently referred to as the SEO Title and SEO Descriptionas they are important elements of search engine optimization efforts (SEO). Much like a title tag is similar to the title of a book, the meta description is similar to the brief synopsis that is often found within the back cover of a book. A meta description appears beneath the title tag in the SERP listing and it’s written more … Meta descriptions also offer information about a specific webpage. A meta tag is a line of HTML coding that contains metadata about a webpage. This snippet appears below the title tag in the search results and is a great chance to include your keywords and increase your click-through rates. It's the ad copy that will determine if users click on your result. Metadata will not be displayed on the page, but is machine parsable. - it will be smaller on a mobile phone than on a computer screen. Discover and prioritize the best keywords for your site. If possible, though, there's no substitute for an original description that you write for each page. Use this general rule of thumb to identify whether you should write your own meta description: If a page is targeting between one and three heavily searched terms or phrases, write your own meta description that targets those users performing search queries including those terms. Meta descriptions, however, are not a direct ranking factor. The meta description summarizes your page's content and is the first thing users look at to decide whether or not they want to visit your page. If the page is targeting long-tail traffic (three or more keywords), it can sometimes be wiser to let the engines populate a meta description themselves. Meta tag description can affect the position of the site in the output of list of search engines that take it into account (in particular, Google). 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